Building Relationships, Building Bridges: Library Outreach and Marketing to Latino and Spanish-Speaking FamiliesInstructor: Katie Scherrer
Dates: February 2-27, 2015
Credits: 1.5 CEUs
Public libraries across the country experiencing growth in their Latino and Spanish-speaking populations face similar challenges in connecting these communities with library service. Though libraries may offer Spanish-language materials and/or programming, these services may not attract the targeted community as desired. This class is designed to help libraries to bridge the gap and increase the use of their services by Latinos and Spanish-speakers, with particular emphasis on reaching first-generation immigrants and their families. Participants will increase their knowledge of Latino cultural values that impact library use, develop an understanding of common barriers that impede library use, and develop strategies for overcoming those barriers. Participants will also identify key people/organizations within their own communities for potential partnerships. This course is strongly recommended as a prerequisite for “Bilingual Storytime at Your Biblioteca.”
Register here - http://www.libraryjuiceacademy.com/032-spanish-speaking.php.